As a member marketer (one of my many roles at my job), I write most of the communication to members, including naming new features. I always try not to be too cutesy because I think it undermines the member. Also, if I am going to name something, I don’t want to feel like an idiot (if you’re a Simpsons fan, you’ll get it) when I say the term in public.
I feel like an idiot when using the word “blidget,” WidgetBox.com‘s name for a blog widget. A widget’s a widget. Let’s not get fancy just because we want to coin a new term. When my boyfriend used the term, I thought he sounded like a 14-year-old white boy in Cincinnati who’d smoked some weed and was being stupid with his friends: “Yo I got this blidget and I smoke weed with my cridget and my mom she’s a bidget.” You get my drift?
Please, just call it a widget.
P.S. widgetizing the web?! I hope you make it to Web 2.1, WidgetBox!